In the fast-paced world of social media, timing is everything. For businesses, influencers, and individuals looking to make an impact on Instagram, finding the best time to post on Instagram can be the key to success.
However, with so much content being shared every day, it’s important to understand when your target audience is most active and engaged. In this article, we’ll explore the importance of finding the best time to post on Instagram and how to determine the optimal posting schedule for your account.
Best time to post on Instagram in 2023
Probably you are expecting that we will offer you a certain time to publish on Instagram. Sadly, life isn’t so straightforward; there are just too many variables. Each company has its tipping point for posting on Instagram. This is because each company serves a distinct clientele on social media with different behavioral patterns. But don’t lose hope!
Because the Instagram algorithm promotes recency, it is critical to publish when your followers are online. When it comes to customizing a post for popularity, one of the easiest and quickest ways is recency.
After analyzing data from various sites, we concluded that 11 am on Wednesdays is the global best time to post on Instagram currently.
For Monday, noon is the ideal time to post on Instagram. The majority of Instagram users appear to give a great start to their work week. By midday, they are seeking a break on their Instagram feeds.
For Tuesday, 9:00 AM is the ideal time to post on Instagram. Even between 8 and 10 in the morning, engagement is high, but it reaches a maximum at 9:00 AM itself.
Wednesday at 11:00 AM is the ideal moment for posting on Instagram. Also, accounts appear to receive the most overall engagement on Wednesday every week.
On Thursday, noon is the ideal time to upload on IG. On any workday, the period from 11:00 AM to 2:00 PM is ideal for maximum engagement.
The ideal time to post on Instagram on Friday is at 2:00 PM. From 7 AM to 2:00 PM on Friday, there is continuous interaction during the day and lunch hours.
The optimum time to post on Instagram on Saturday is at 9:00 AM. Before folks start thinking about their offline weekend activities, seize their attention!
7:00 PM is the ideal time for Sundays to post your content. On Sundays, participation is rather constant all through the afternoon and evening. It doesn’t change from 12:00 to 8:00 PM.
Tips to find your best time to post on Instagram
The perfect time to post your content on Instagram can be that part of the day when your following is most active. The Instagram algorithm considers timeliness and relevancy when deciding where to place your posts. The more your posts appear in your followers’ feeds, the more views your brand receives, thus, resulting in higher engagement.
1. Check when your followers are most active
Examine your statistics to see when your followers are browsing across their feeds. Go to Insights, then Audience, and scroll down to discover which days of the week and approximate hours your Instagram followers are most active.
Posting when the majority of your following is online will increase the likelihood that your post will be viewed by more people. This is because of the timeliness or recency factor, which essentially indicates that your post arrives as soon as a user comes online.
2. Be Consistent
As your audience becomes accustomed to seeing your brand in their feed, they like and engage with your content. Having a regular presence on Instagram aids in the development of trust and lasting interactions with your target audience. Finally, when you establish a real relationship with your audience, Instagram’s algorithm also recognizes it.
3. Keep an eye on your rivals
Your adversaries may conduct some of the same analyses and tests as you did, depending on your industry. Keep an eye on what is working for others by engaging in social listening and a thorough social competitive analysis. Many brands post at the hour mark. By publishing a few minutes before or after, you can easily escape the competition.
4. Keep Experimenting
Every marketer’s philosophy should be testing and experimenting, and social media is no exception. The next step is to experiment with different publishing times to find the most optimal hour once you have determined when your audience is most likely to be online.
To measure any differences in engagement rates, pick a time when your followers are active on Instagram and publish at several points within that time frame. Every week, change the time to post on IG. If you published at 1 am this Wednesday, try 1 pm the next week. When you have enough information to do an overview, record the timings when engagement is highest.
5. Track and Modify
Certainly, there is a lot more to successful Instagram post optimization than just picking the appropriate filter. Indeed, one of the simplest methods to expand your reach is to take some time to analyze the data. (At least, it’s simpler than improving your writing or filming abilities. Yet, we advise working on them as well!) As the world evolves, so do the habits of your audience.
Add a scheduled reminder (weekly or twice a month) to regularly check your outcomes and make changes accordingly.
One cannot determine the best time to post on Instagram in just one go. But after you have done so, you will be able to create a successful Instagram content plan that fulfills your and your brand’s objectives.
Use the strategies and timings outlined above to find the ideal time to publish on Instagram. You won’t notice a spike in numbers on the very first day, but with persistent work, you will. Just remember that if your material fails to capture attention, then even posting at the ideal time will not result in the desired number of likes or comments.