Top 10 Richest YouTubers In 2024

YouTube was founded in 2005 as a video-sharing platform. From then until now, it has undergone a remarkable transformation. The rise of the content creator economy has elevated YouTube to a powerful medium for not only entertainment and information but also the generation of substantial wealth. Some of the richest YouTubers earn millions.

Not just money; these YouTubers have gained a lot of fame and endorsements. You may be curious about which YouTubers are the biggest and how much they are earning. Well, we have compiled a list of the 10 richest YouTubers in the world in 2024. So, without wasting any time, let’s get to the list.

Top 10 Richest YouTubers In 2024

YouTube started monetization in 2007 when it introduced the YouTube Partner Program. Who would have thought that it would help people earn millions? People who took advantage of this opportunity in the early stages have gained a lot in monetary, fame, and social aspects. Here’s a list of the top 10 richest YouTubers in 2024, with the estimated amount that they have gained on the platform.

1. Mr Beast (Jimmy Donaldson)

Estimated Net Worth: $500 Million

Jimmy Donaldson, better known as MrBeast, started his YouTube journey at just 13 years old with basic Minecraft videos back in 2012. Today, at the age of 25, his channel explodes with fast-paced content like charity projects, massive giveaways, and reactions, earning him over 200 million subscribers.

Mr. Beast’s giveaways set him apart. Videos often feature exorbitant giveaways, recreating real-life Squid Game scenarios, or spending ridiculous sums of money in 24 hours. He’s built wells in Africa, distributed $30 million worth of food, and even helped tornado victims rebuild. Forbes estimates his incredible net worth at $500 million.

2. Jeffree Star

Estimated Net Worth: $200 Million

Jeffree Star is the second richest YouTuber in the world. He is a makeup artist, entrepreneur, singer, and all-around style icon. He has around 20 million YouTube subscribers. Jeffree usually makes videos on makeup tutorials, honest product reviews, and behind-the-scenes peeks at his life.

He runs Jeffree Star Cosmetics, a brand that’s famous for its bold, colorful makeup. But Jeffree’s got another side; he raises yaks! From makeup palettes to his Skin Frost line and cool accessories, he’s always creating. Jeffree also connects with his fans on YouTube by being open about his life, his struggles, and his mental health journey.

3. Like Nastya (Anastasia Radzinskaya)

Estimated Net Worth: $110 Million

This adorable child star, along with her parents, has taken YouTube by storm. Nastya’s channel has over 87 million subscribers, raking in an estimated net worth of $100 million. The content revolves around Nastya’s playtime, challenges, and adventures, often featuring elaborate set designs and high production value. While the source of their immense wealth is debated, brand endorsements, merchandise, and potential sponsored content are believed to be key factors.

4. Vlad and Niki

Estimated Net Worth: $105 Million

Another kid influencer duo, Vlad and Niki, have captured the hearts of millions with their playful videos. Their channel, with over 70 million subscribers, translates to a net worth estimated at $70 million. Videos feature the brothers playing with toys, engaging in pretend scenarios, and exploring various locations. Similar to Like Nastya, brand endorsements, merchandise, and potential sponsored content are some of the significant income generators.

5. Jake Paul

Estimated Net Worth: $75 Million

Jake Paul, an internet sensation and YouTube star from America has been creating videos since his childhood. Jake Paul has 23.6 million subscribers on YouTube, and together, he holds a massive following of 32 million across various platforms. This fanbase has empowered Jake to branch out into boxing, which adds a whopping $40 million to his yearly income and a multi-million-dollar WWE contract. Also, his collaboration with KSI on a beverage line generates additional income. It’s estimated that his net worth sits at a whopping $75 million.

6. Dude Perfect

Estimated Net Worth: $50 Million

These college buddies from Texas A&M, known as Dude Perfect (DP), have become YouTube superstars. Their main channel has over 60 million subscribers, making them one of the richest YouTubers. They’re even the second-biggest sports channel and rank in the top 31 overall! Dude Perfect’s winning formula? A mix of sports, comedy, and mind-blowing trick shots keeps viewers hooked and coming back for more. This massive audience generates most of the money through ads and sponsorships.

7. PewDiePie (Felix Kjellberg)

Estimated Net Worth: $40 Million

The next on our list is the notorious PewDiePie or Felix Kjellberg. He was once the most subscribed individual channel in the whole world. He has over 111 million subscribers and an estimated net worth of $50 million. His content primarily focuses on video game playthroughs but also includes vlogs, challenges, and comedic skits.

He is one of the most controversial YouTubers in the world. But his controversies have not dented his brand in the past. He is still one of the richest YouTubers in the world. He makes the most money from ads, merchandise, and his game development studio, Revelmode.

8. Markiplier (Mark Fischbach)

Estimated Net Worth: $35 Million

Markiplier secures the eighth spot with over 27 million subscribers on his YouTube channel. He creates a variety of videos, from hilarious comedy sketches to scary horror games, product reviews, and awesome video compilations. Mark is not just a YouTuber. He has a clothing brand known as “Cloak.”

He is also known for philanthropy, raising millions for charity through his livestreams. Markiplier also promotes self-love and champions mental health awareness.

9. Ninja (Tyler Blevins)

Estimated Net Worth: $30 Million

Ninja (Tyler Blevins) is a gamer who has gained fame playing Fortnite. He is considered one of the best online gamers. Tyler is less active these days, but still, his channel has over 24 million subscribers, and he’s worth an impressive $30 million.

He was known for his amazing gameplay, reactions, and collaborations with other top gamers. Fortnite’s popularity may have cooled, but Ninja’s brand is still hot. He’s got sponsorships and merchandise deals, and he even has his management agency.

10. Logan Paul

Estimated Net Worth: $28 Million

Just like his brother Jake, Logan Paul has built his wealth on entertainment and controversy. With a net worth estimated at $28 million and over 21 million subscribers, his content mainly revolves around vlogs, pranks, boxing matches, and social commentary.

Logan has a dedicated following, and he uses his platform for brand deals and promotion of his merchandise, which significantly adds to his growing fortune.

Frequently Asked Questions

Here are some of the questions to which you can refer in case of any doubt.

Are these YouTubers’ net worth estimates accurate?

Determining the exact net worth of any individual, including YouTubers, is very difficult. The net worth listed in this article is based on publicly available information and estimations.

Do high subscriber counts always mean a high net worth?

Not necessarily. Subscriber count is important, but revenue depends on factors like views, engagement, type of content, and brand deals.

Where does YouTuber’s money come from?

For these YouTubers, revenue sources typically include:

  • YouTube Ad Revenue (based on views and engagement)
  • Brand Sponsorships and Endorsements
  • Merchandise Sales
  • External Business Ventures (cosmetics, beverages, etc.)


That’s the list of the top 10 richest YouTubers in the world. Did you find anything common? Yes, most of them started early. Nowadays, it’s very difficult to survive on YouTube unless you provide quality content like the YouTubers above. So, which YouTuber do you watch most? Do let us know in the comment section below.

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